It's the most wonderful time of the year.
At least this seems to be the case for most people feeling the holiday spirit.
But for many others the holidays can bring more gloom than cheer.
GTN's Briana Harper takes a look at holiday depression and what mental experts say are the best ways to cope.
'Tis the season to be jolly-- but these constant holiday reminders can sometimes make this time of year less cheerful and instead more stressful and sad.
Dr. Richard Holbert, Director of University of Florida Psychiatry says the holiday's focus on family could be the cause of a more somber season.
"Conflicts within the family, they can be away from their families at the holiday time-- so as the holidays come up that often bring families together that can precipitate or worsen the depression."
Holbert notes this condition-- commonly called "holiday blues"-- has been known for years.
But more recently awareness has grown.
And with more awareness comes more support.
"It's late at night, it's Christmas day or Thanksgiving day we particularly want students to call, get support, to reach out, to not isolate."
"We provide what we call supportive therapy to be there with them, talk about things and help them through that time period."
Statistics show 7 out of 10 people experience some form of holiday depression.
And whatever the cause may be-- family, weather, or money woes-- mental health experts say there is one very important thing to remember.
"We are here to help."
Briana Harper, GTN news.